Before we write, we agree what you want your personal brand to do. Then we choose one main measure and two supporting signals, record a starting point and review what changes.
Ask a few people who resemble your intended buyer to review your headline and opening. Can they correctly explain who you help, what you solve and what to do next?
What we collect and compare +
Keep the original profile and their answers. Repeat the same questions after the rewrite with fresh relevant readers where possible. Report the number answering correctly out of the number asked.
Supporting signals
Check whether your profile, Featured examples, offer and recent content describe the same buyer and problem.
What we change with the findings
If readers misunderstand, simplify the audience and offer before increasing your publishing volume.
Review identifiable, substantive replies from target buyers. Use LinkedIn audience demographics where available to check the direction of your reach; the platform does not identify every reader.
What we collect and compare +
Export or record the previous 28 days of impressions, available audience data, profile activity and post frequency. Note which topics attracted relevant responses.
Supporting signals
Saves, sends, link clicks and profile views from posts, where LinkedIn provides them. These are signals of interest, not proof of buying intent.
What we change with the findings
If reach increases but the audience is wrong, change the topics, examples and distribution before chasing more impressions.
Agree what qualified means for your offer: a person at a business you serve, with a relevant need and genuine interest in discussing help. Confirm fit in conversation rather than assuming it from a job title.
What we collect and compare +
Record the previous 28 days of enquiries, how many met that definition and where people say they found you. Include relevant DMs, email and website enquiries without double-counting the same person.
Supporting signals
Relevant calls held, proposals and opportunities. Track won revenue over your actual sales cycle; a first month may be too short to judge it.
What we change with the findings
Views without enquiries: review the offer, proof and next step. Enquiries without fit: sharpen targeting. Suitable calls without progress: review qualification, the offer and follow-up.
04 / A SUSTAINABLE CONTENT ROUTINE
Can the work fit around serving your clients?
Main measure Agreed content delivered and approved
Track completed, approved items against the agreed plan, together with the time you spend providing input and feedback. More posts are useful only when they serve the agreed goal.
What we collect and compare +
Record your current publishing rhythm, available time, approval turnaround and the materials you can share.
Supporting signals
Revision themes, approval delays and which topics produce useful buyer responses.
What we change with the findings
If publishing stalls, reduce scope, use a simpler format or improve the interview and approval process.
A SIMPLE START
A short enquiry. A useful conversation.
The first form asks only for your name, email and profile link. These are the topics we discuss once we agree to work together.
01
Your business goal
The change you want over the next 90 days, why it matters and what a useful first month would look like.
We choose one main KPI and two supporting signals.
02
Your buyer and offer
Who buys, their situation, your service and typical engagement value, alternatives they consider, who is a poor fit and the usual sales cycle.
We write for a specific reader and agree what counts as qualified.
03
Your evidence and perspective
Relevant projects, decisions, supported outcomes and what you have permission to share.
We build credible examples and protect confidential work.
04
Your voice and boundaries
Examples of how you speak, topics you care about, words you avoid and claims you will not make.
The writing reflects your thinking and goes through your approval.
05
Your starting point
Your current profile and available analytics for the last 28 days, plus an enquiry log if you have one.
We compare against your own baseline. Missing data is marked unknown, not zero.
06
Your capacity and follow-through
Time for input, who approves, who replies to enquiries, response capacity and any budget for future ongoing support.
We agree a workable scope and a clear handover for interested buyers.
Share exports, screenshots or a screen-share when useful. You never need to share your LinkedIn password. Remove private client information and get permission before sharing client work.
THE FIRST MONTH
A plan you can review with me.
A working review rhythm. The exact deliverables, dates and time commitment are agreed before we start.
AT THE START
Agree the baseline
Document the goal, audience, current profile and available results. Set a realistic target together, based on your starting point.
EACH WEEK
Review and adjust
Check the work, buyer feedback and responses. Decide on one change to test, with drafts approved before publishing.
AT MONTH END
Make the next decision
Review completed work, KPI movement, what remains uncertain and the next experiment. Discuss ongoing support only if useful.
READ THE NUMBERS HONESTLY
Context makes the numbers useful.
Use a consistent comparison +
Compare equal periods, such as 28 days against the preceding 28. Record publishing volume, paid promotion, outreach and other changes. Review those factors together when interpreting the results.
Keep a simple enquiry log +
Record the date, contact, source, fit, relevant need, stage and next step. Ask how they found you. Distinguish “first heard about me” from “content helped them decide”. Keep this client information in a private record, outside public analytics.
Qualified-enquiry share = qualified new enquiries ÷ all genuine new enquiries × 100. Call progression = qualified enquirers who attend a relevant call ÷ qualified enquirers × 100. Use the same enquiry cohort and allow follow-up time; count each person once. If the denominator is zero, report “not available”. With small samples, show counts alongside percentages.
Know what this website measures +
This site records anonymous activity counts: page loads, enquiry-button clicks, problem-selector use, scorecard activity and form activity. It does not currently identify unique visitors or attribute a sale to a visit. Reloads and repeat interactions can count again; these totals are not a unique-visitor conversion funnel.
Saved enquiries are the record for follow-up. There is no automatic connection to your LinkedIn analytics or CRM; we review the information you choose to share.
What a first month can show +
We can inspect the quality of the work, whether the message is understood and early audience response. New opportunities may take longer.