A title gives someone a starting point.
Founder. Consultant. Creator. These words describe a role. A reader still needs to understand what you know, who that knowledge helps and why they should spend time with you. Your position is the connection between those things. It gives your profile and content a direction.
Start with the person you want to reach.
Think about a person who could use your experience. What situation are they in? Which question are they trying to answer? What would they need to see before trusting your judgment? “Small business owners” may be too broad for a useful first draft. “Independent clinic owners dealing with missed appointments” gives the writer a situation to work with. This is an illustrative audience, not a claim about a client.
Describe the problem in their words.
The language you use in your profession may be different from the language someone uses when asking for help. Review questions you can share from enquiries, conversations or your own experience. Look for the repeated uncertainty: what to choose, where to begin, why an approach has stopped working. Start your explanation there.
Find a reason to believe you.
List the decisions, projects and examples that support the position. A useful example includes the situation, your contribution and the reason for your approach. If you share an outcome, include its period and context. A clear account of your thinking can be valuable when a client name or commercial result cannot be shared. Get permission where needed.
Write a working sentence.
Try: I help [a specific audience] with [a recognisable problem] through [the work I do]. This is a drafting tool. Read it aloud, remove words you would not normally use and add one concrete reason to believe it. You do not need to fit your whole career into this sentence. You need to give a reader a useful way into it.
Test what someone understood.
Show the opening of your profile to a relevant reader. Ask who they think your work is for, what they think you help with and what they would do next. Record their words before explaining your intention. If the answers differ from your intention, revise the opening and try again. Positioning gets stronger when it survives contact with another person.